Blink

Blink

by Malcolm Gladwell

Judy Stanton: If you've read "Tipping Point," then "Blink" will seem familiar. Malcolm Gladwell's style is to pick several intersting studies and put together a string of anecdotes to prove his point. The theory is that we all make snap judgements, quick decisions, ang get split-second insights into situations. Sometimes they are on-arget; other times, they are dead wrong. "Blink" is interesting and a quick read. I am skeptical by nature, so I can't help but question whether for every positive example, a negative one couldn't be found. Worth reading.
Rating: ***

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